Every year, more than 5,000 people die in accidents on brazilian roads. 65% of them involving alcohol. Ab Inbev’s truck fleet is the largest fleet in circulation in Brazil and our trucks travel these same roads, so, along with its cargo, we add an important message. Role: Creative; Creative Director
D&AD 2020 - WOOD PENCIL / CCSP 2020 - SILVER DIRECT / EL OJO 2020 - GRAN OJO, 3x GOLD, 3x SILVER, 4x BRONZE / CANNES LIONS 2021 - BRONZE LION