To make public that Real Café, a small coffee brand in Brazil, was launching its sachet packaging we had to make some noise. For the first time ever we interfere in the newspaper news. A multipage ad showed coffee stains in the news as if somebody placed their coffee mug over it. At the conclusion we placed a real sachet and ended "Now you managed to get yours". The year was 2003 and this ad won several media awards including a Cannes Festival Gold Media Lion. Role: Copywriter.
Cannes Lions 2003 - GOLD