Hi, I’m Pedro, though most people call me Pedrall—because why not?
I’m a Copywriter/Creative Director/Executive Creative Director obsessed with simple, bold ideas that slip into pop culture. You know, the kind that makes people stop scrolling.
My journey started in Vitória, a small but vibrant city in southeast Brazil, where I learned to turn small budgets into big ideas. It was there that I earned a Cannes Gold Lion—the first ever for a city outside the major advertising hubs.
From there, I headed to the creative hub of São Paulo, joining some of the most iconic agencies like Talent (Publicis Group), Y&R São Paulo (VML), and Africa DDB. I eventually became a Senior Creative Director, which gave me the chance to lead teams, nurture fresh talent, and remind people to trust their gut—not the agency, the feeling— because let’s be honest, the gut—not the agency, the feeling— is rarely wrong.
Then, just when I thought I had it all figured out, life threw a curveball—a pandemic, of course. In a twist of irony, I found myself diving into the world of Health and Pharma with FCB Health NYC. Crazy, right?
Along the way, I’ve had the pleasure of collaborating with brands that make beer (Brahma, Budweiser), bring the world to your phone (Vivo), and keep your bank account in check (Itaú Bank). And don’t get me started on cars, food, and sports brands—they’ve kept me busy too.
Oh, and a fun fact: I’m 203 cm tall (that’s 6’7”) and I have a doppelganger who’s also in advertising and also named Pedro. Coincidence? I think not. But I’m told I’m the one with the better finish.
If you want to chat, brainstorm, or just wonder aloud about how two Pedros ended up in the same industry, hit me up at pedrallpedrall@gmail.com. I’m always down for a good conversation. Cheers!